The Highlander
In collaboration with Lorenc Design, Roberts Design developed a distinctive identity system for The Highlander, a boutique hotel adjacent to Radford University in Virginia. Drawing on the university’s Scottish heritage, we created logos, signage, website design, key cards, and door hangers featuring a thistle icon and the school’s signature red.
RED Provisions
A café and sandwich shop in The Highlander’s lobby, RED Provisions pays homage to Radford University’s “R” logo, complementing the hotel’s overall brand.